# CreativeCo

> CreativeCo is a growth equity firm investing in AI-forward B2B companies across government, healthcare, business services, construction & infrastructure, and financial services. The firm backs founders at two stages: leading as the first institutional investor at seed/early growth, and selectively backing companies at late growth before an exit or IPO.

CreativeCo's investment thesis has been applied consistently since 2020: back founders with domain expertise, invest only in mission-critical AI systems that governments, healthcare providers, financial institutions, and infrastructure operators depend on daily, stay 100% focused on AI-powered B2B, and source proactively rather than reactively. Investment opportunities are available to accredited investors, family offices, and wealth advisors only, as defined under SEC Rule 501 of Regulation D.

## Firm

- [Home](https://www.creative.co/): Overview of CreativeCo's thesis, investment stages, portfolio highlights, and latest Green Room posts.
- [Philosophy](https://www.creative.co/philosophy): CreativeCo's investment philosophy and the four principles guiding every investment since 2020.
- [How to Invest](https://www.creative.co/how-to-invest): How accredited investors, family offices, and wealth advisors can access CreativeCo through fund participation or direct company investment, plus FAQs on eligibility and QSBS.
- [Portfolio](https://www.creative.co/portfolio): CreativeCo's portfolio of AI-forward B2B companies across government, healthcare, financial services, and infrastructure, from early growth to late growth and exits.
- [Team](https://www.creative.co/team): CreativeCo's partners and investment team.

## Green Room (Blog)

- [Green Room](https://www.creative.co/green-room): Index of CreativeCo's perspectives on building, investing, and trends shaping AI-forward markets.
- [CreativeCo invests in Madison AI](https://www.creative.co/post/creativeco-invests-in-madison-ai-the-ai-agent-platform-for-local-government-operations): Investment spotlight on Madison AI, an agentic AI platform for local government operations.
- [CreativeCo invests $2.0M in swivl](https://www.creative.co/post/creativeco-invests-2-0m-in-swivl-the-ai-leader-for-self-storage-operators): Investment spotlight on swivl, an AI platform for self-storage operators.
- [CreativeCo invests in ProLine](https://www.creative.co/post/creativeco-invests-in-proline-the-vertical-ai-saas-platform-for-roofing-contractors): Investment spotlight on ProLine, a vertical AI + SaaS platform for roofing contractors.
- [Long live software](https://www.creative.co/post/long-live-software): Why AI is driving the next software architecture shift rather than replacing software.
- [The ever-shrinking investable box](https://www.creative.co/post/the-ever-shrinking-investable-box): On the technology shift underway and the narrowing window for investors to gain access.
- [It's a good time to be a software founder](https://www.creative.co/post/its-a-good-time-to-be-a-software-founder): Why AI, vertical software, and leaner company-building favor software founders today.
- [Founder alignment](https://www.creative.co/post/founder-alignment): Why cultural alignment with founders, trust, and shared experience drive strong investment outcomes.
- [Growth and capital efficiency "metric combo"](https://www.creative.co/post/growth-and-capital-efficiency-metric-combo): How disciplined, capital-efficient software companies create stronger outcomes with fewer resources.

## Optional

- [LinkedIn](https://www.linkedin.com/company/creativecocapital): CreativeCo company page.
- [YouTube](https://www.youtube.com/@GreenRoombyCreativeCo): Green Room video content from CreativeCo.